What Determines Wine Prices

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Ever wonder why some wines cost more than others? It comes down to vineyard practices, winemaking techniques and marketing. In the vineyard, certain grapes are harder to grow than others requiring more work. Older vines produce less fruit and hand harvesting is more labour intensive. In winemaking, soft pressing is more expensive than hard, some fermentation vessels are more expensive and longer aging at the winery costs more (even more so if in barrel, especially new). Packaging and type of closure can add dollars to the final price. Beyond this, small production and limited availability will translate to a higher cost. Even gold medals obtained in competition and rave reviews from the media can drive the selling price up.

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