Whether a producer has a big budget to market his/her wine or a small one, it’s an important issue. Sure fancy, funny or unusual images on labels and interesting, oddball wine names can sell product, but there’s much more to it. Aside from “branding”, most, marketing campaigns involve some sort of story about the wine, its origin and/or production. However, the best marketing plans involve some personal story about the producer that consumers can relate to or identify with, often making them feel a certain way. They should provide insight into the producer, his brand belief, values and personality. It’s story-telling at its finest and, although not easy to do, a unique, unforgettable story will leave you wanting another glass.