This is the time of year when all the “nouveau” wines come out on the market to celebrate the latest harvest. Whether it’s French Beaujolais, Italian Novello or others, these are wines made in a hurry that cut corners in their production. Hype is built up about them weeks before urging the consumer to be the first to taste the new wine from the harvest. It’s a great excuse for restaurants, hotels, bars, clubs and private individuals to host celebrations to herald this event. Artistic labels, that become collector items, are often commissioned for the bottles. It’s really marketing genius. One must however keep in mind that these are not serious wines that will keep or age. They’re theoretically created to be consumed before Christmas.